BIOD #17 - Buck Rogers Map of the Universe - 1933

hoboken.pastperfectonline.com/archive/17A4C2FD-99C8-44AF-... Title: Cocomalt premium: Buck Rogers Solar System Map. Issued by R.B. Davis Co., Hoboken, n.d., (1933.) Original published as a full-color poster that was circa 18" x 25". It was created as a free promotional give-away to listeners of the radio serial "Buck Roger in the 25th Century". Cocomalt, made in Hoboken by Davis, was the sponsor at this time of the enormously popular show. Title as above does not appear on the item nor did the sponsoring product name, Cocomalt. The Davis copyright with Hoboken, N.J., is printed at the very bottom right edge. While undated, issue date is well known as 1933. Legend has it that the company received at least 125,000 requests (or 140,000 by some sources) for the planetary map with depictions of the heroes (and heroine Wilma [Dearing]), associates and villians as well as space ships, rayguns, fantastic devices and locales related to this very popular science fiction character. The first of several Buck Rogers Cocomalt premiums, future ones required a proof of purchase (inner seal from a product can.) Caption Buck Roger Solar System Map; R.B. Davis Cocomalt premium